We are industry leaders in data-based marketing.

As the importance of data grew, so did the need for effective methods and tools to translate the data into valuable insights. Therefore, we formed Wheaton Group in January 2000. It was an exciting time because we had to help conceive, create, execute, evaluate, and maintain what is now known as the Data Value Chain. We have seen it all – the good, the bad, and the ugly.

Wheaton Group has always been widely-recognized for its results-based innovation, and for applying its expertise across many industry verticals – and across multiple selling channels, including business-to-business (“B2B”), business-to-consumer (“B2C”), B2C/B2B hybrids, and business-to-institution (“B2I”).

Over the years, Wheaton Group has worked at every point along the Data Value Chain. We have integrated comprehensive data solutions across a vast range of marketing programs. We have been in a unique position to test programs, analyze results, and evaluate opportunities and risks. We understand the way that IT, analytical, marketing, and corporate teams operate, and how to integrate communications across each in order to optimize their collective effectiveness.

In addition, Wheaton Group Co-Founder Jim Wheaton has authored over 210 industry articles and speeches.