Is your data serving as a balance-sheet asset or liability?
Your company’s data is literally a granular history of all your customers and their transactions, along with details on all past marketing successes and failures.
Capitalizing on this wealth of data is essential for optimizing your marketing and sales efforts. However, this requires a complex set of best-practices, including:
- The implementation of methods, tools, and systems to collect, process, and manage your data.
- Extracting from your data the insights that will best-support your ongoing decision-making.
- Well-coordinated efforts and communication across your IT, analytical, marketing, and corporate teams.
- The execution of successful marketing and sales programs, along with a results-based quantification of their effectiveness.
Collectively, these components are known as the Data Value Chain. When each component is well-executed and properly-supports the other elements, your data becomes a critical asset that increases exponentially in value. However, a poorly-implemented Data Value Chain will transform your data into a money-losing liability of misinformation and corresponding misguided decisions.
With more and more companies practicing data-based marketing, there is a growing need for better ways to evaluate Data Value Chains. That way, problems within the Chains can be identified and addressed, so that they then can be optimally leveraged. Fortunately, Wheaton Group has spent over three decades perfecting a proprietary process to evaluate Data Value Chains. It is no wonder that Wheaton Group’s know-how has taken on a critical new importance!
Data Animated is our timely response
Boris Gendelev, a full-partner Wheaton Group since 2002, spearheads our company’s data-assessment activities. Boris has streamlined this process into a new service, Data Animated. It is because of this streamlining that Data Animated is being offered at an affordable price.
Data Animated includes a comprehensive and proprietary Audit of your Data Value Chain. The massive amounts of data that your company processes every day interacts with multiple systems, and with many people across multiple disciplines. Without anyone being aware of it, small weaknesses, gaps, and mistakes can occur within your Data Value Chain. These incremental mishaps dilute the value of your data asset, thereby resulting in lost opportunities. Worst-case, these mishaps can result in operational or financial disaster. Our Audit uncovers any such liabilities and risks.
Our Data Animated Outcome Report provides practical steps that your IT, analytical, marketing, and corporate teams can take to eliminate data liabilities, thereby enhancing the value of your data. Your company is provided with clarity, tools and insights, so that it can confidently make optimal evidence-based marketing decisions. This is how the correction of incremental liabilities, both small and large, might very well result in many thousands or even millions of dollars made – or, not lost.